First impressions are vital, and shelf-ready packaging is letting brands down. Perforated tear-away portions leave messy edges, compromise the box strength, and sometimes don't work at all. Basic designs need a knife to open, which is slow and always carries a risk of injury.
Current shelf-ready packaging devalues products and damages brands. It's inefficient and disappointing to use. We can't help but think "there's gotta be a better way!"
So we borrowed the patented opening system from Simpull Box, applied it to tray-and-hood style packaging, and voila! - Simpull Shelf-Ready.
Consultation with major supermarkets ensures Simpull Shelf-Ready adheres to common packaging guidelines, and works seamlessly with the widest range of shapes and sizes.
Just like Simpull Box, it's easy to use and super quick, allowing the package to be opened with just one hand. And without needing a knife, Simpull Shelf-Ready box improves accessibility for all types of users, as well as:
Allows instant access to save time and money
Eliminates accidental knife damage to contents
Prevents the risk and cost of knife injuries
Suitable for almost any shelf-ready shape or size, anyone who stacks shelves will be thankful to be using Simpull Shelf-Ready.
Rip it off clean and fast! Simpull Shelf-Ready completely removes the tape from the cardboard in a single move. No messy perforations. No half-torn tape remaining. No peeled back cardboard dangling from the box. The Simpull Shelf-Ready box:
Leaves no torn or messy edges for a higher perceived value
Improves recyclability to help meet sustainability requirements
Delivers contents as securely as a traditional box
Remarkably simple to implement into existing production lines, the patented Simpull Shelf-Ready box easily provides a better experience for all, while helping meet sustainable packaging regulatory obligations such as the Australian Packaging Covenant.
“Australia’s favourite” chocolate biscuit needs a solution for their shelf-ready packaging.
The current design relies on perforated sections to be slowly and carefully torn away by supermarket staff. However, even with good intentions, the perforations often fail the staff who then spend extra time tidying up the edges, or instead resort to using a knife from the start and only follow the perforations as a guide. This leads back to knife injuries, damaged product and wasted time and money.
Simpull Shelf-Ready has solved it. It’s quick and easy to open without tear-away sections or the need for a knife, and leaves the box neat and tidy. Market testing has shown the small change over to Simpull Shelf-Ready will make a big impact on the chocolate biscuits with a 22% increase in perceived value of the product, benefiting both the supplier and supermarket.