Simpull Shelf-Ready

Faster, Safer, Neater

A Better Stacked Shelf?

First impressions are vital, and shelf-ready packaging is letting brands down. Perforated tear-away portions leave messy edges, compromise the box strength, and sometimes don't work at all. Basic designs need a knife to open, which is slow and always carries a risk of injury.

Current shelf-ready packaging devalues products and damages brands. It's inefficient and disappointing to use. We can't help but think "there's gotta be a better way!"

There's gotta

be a

better way

A Better Stacked Shelf?

So we borrowed the patented opening system from Simpull Box, applied it to tray-and-hood style packaging, and voila! - Simpull Shelf-Ready.

Consultation with major supermarkets ensures Simpull Shelf-Ready adheres to common packaging guidelines, and works seamlessly with the widest range of shapes and sizes.

  see it in action
Simpull Shelf-Ready open in 4 steps




No knives

Just like Simpull Box, it's easy to use and super quick, allowing the package to be opened with just one hand. And without needing a knife, Simpull Shelf-Ready box improves accessibility for all types of users, as well as:

   Allows instant access to save time and money
   Eliminates accidental knife damage to contents
   Prevents the risk and cost of knife injuries

Suitable for almost any shelf-ready shape or size, anyone who stacks shelves will be thankful to be using Simpull Shelf-Ready.

save time

save money

save the planet

A Simpull tidy store

Rip it off clean and fast! Simpull Shelf-Ready completely removes the tape from the cardboard in a single move. No messy perforations. No half-torn tape remaining. No peeled back cardboard dangling from the box. The Simpull Shelf-Ready box:

   Leaves no torn or messy edges for a higher perceived value
   Improves recyclability to help meet sustainability requirements
   Delivers contents as securely as a traditional box

Remarkably simple to implement into existing production lines, the patented Simpull Shelf-Ready box easily provides a better experience for all, while helping meet sustainable packaging regulatory obligations such as the Australian Packaging Covenant.

 view test reports  

small changes

can make a

big impact

A Simpull example

“Australia’s favourite” chocolate biscuit needs a solution for their shelf-ready packaging.

The current design relies on perforated sections to be slowly and carefully torn away by supermarket staff. However, even with good intentions, the perforations often fail the staff who then spend extra time tidying up the edges, or instead resort to using a knife from the start and only follow the perforations as a guide. This leads back to knife injuries, damaged product and wasted time and money.

Torn and messy: low value
Neat and tidy: high value

Simpull Shelf-Ready has solved it. It’s quick and easy to open without tear-away sections or the need for a knife, and leaves the box neat and tidy. Market testing has shown the small change over to Simpull Shelf-Ready will make a big impact on the chocolate biscuits with a 22% increase in perceived value of the product, benefiting both the supplier and supermarket.

PDF: A Simpull biscuits example
 simpull example pdf  

reduce costs

reduce waste

reduce footprint

Some Simpull Answers
Does Lewis Boxes manufacture Simpull Shelf-Ready?
We don’t operate any manufacturing facilities ourselves. We licence our patents to exisiting manufacturers around the world.
Are there added steps in manufacturing Simpull Shelf-Ready?
No, there are no additional manufacturing steps. Our patented opening system is an engineered formation of perforations that is incorporated into the box die cut during the planning stage, whether for a small run custom die or large run roll die.
Are changes to the production line required for Simpull Shelf-Ready?
Depending on the production line and size of the box, some change may be required in the positioning of where the start of the tape is applied to the box, but otherwise there are no changes.
Is Simpull Shelf-Ready customisable?
Yes. The Simpull patented opening system can be applied to almost any shape or size box requirement you have, from small boutique packaging up to removalist’s cartons and larger.
Is the integrity of Simpull Shelf-Ready compromised?
No, Simpull has been independently tested and was found to have no difference in resistance against a downward crushing force when compared to a traditional box. This is due to the engineered size and radius of the arc shapes that disperse the force, much like an arch holds up a wall.

 view test reports  
Will Simpull Shelf-Ready accidentally open in transit?
The perforations have been designed to only open with direct intentional force from the end user and not by accident in transit.
How does Simpull Shelf-Ready improve recyclability?
The complete separation of the tape from the box leaves the cardboard “clean”. Clean cardboard reduces the amount of energy and water required to separate materials at recycling centres, which reduces the box’s overall impact on the environment and can improve environmental credentials.
Does Simpull Shelf-Ready meet APCO guidelines for recovery?
The Australian Packaging Covenant's Sustainable Packaging Guidelines (3.9: Design for Recovery) asks "Are any materials bonded together and therefore difficult to recycle?”

The complete separation of the tape from the box leaves the cardboard "clean”. This is also highly preferable to glue closures that result in “stickies” during the recycling process and reduce the quality of the pulp.
Does Simpull Shelf-Ready meet APCO guidelines for accessibility?
The Australian Packaging Covenant's Sustainable Packaging Guidelines (3.11: Design for Consumer Accessibility) asks "Could an alternative design be used efficiently to minimise the requirement for tools such as a knife or scissors?”

No knife or any other tool is required with Simpull Shelf-Ready and can even be opened with just one hand, improving usability for all.
PDF: Simpull Shelf-Ready Fact Sheet